Author: rivana_04

5 New Website Design Trends That Can Help Your Business

(1) Mobile-First

As mobile usage has overtaken desktop usage, developers and designers have started work on many sites with a mobile-first perspective. Since in many cases mobile is driving the majority of revenue, making sure the mobile version of a site has a good user experience (UX) is very important. Search engines such as Google, Bing, and Yahoo! Search rank sites by the quality and speed of mobile sites. Mobile sites that encourage interaction through gestures will increase the amount of time users spend exploring a website.

(2) More Oblique/Organic Shapes

Rounded corners have recently become more popular as apps use more rounded corners on design elements such as form input and profile avatars. Backgrounds for websites as well are transitioning out of using just 90° angles and more to interesting perspectives to gain interest. A wider range of more vibrant colors has also come into style. Making sure your website is in line with current design trends encourages trust and increased sales for your business.

(3) More Interactions and Animations

Similar to what was previously mentioned about mobile, there has been an increasing popularity for desktop versions of websites to use more animations and interactions. Because of advancing web technologies such as jQuery, websites can be much more than mediums for the printed word. Sliding information, subtle animations, and user interactivity are advancing the capability of websites forward without the ugliness of similarly designed website in the 1990s. The increased interactivity from techniques such as page transitions helps drive traffic to revenue-generating activity and can increase the revenue per visitor (RPV) of your website.

(4) HTML 5 <video> Tag

The HTML 5 <video> tag has been increasing in popularity recently as companies want to maintain the traffic to the website on their website instead of possibly sending them to another video such as YouTube. The increasing availability of platforms to host video content (including streaming) has made more companies decide to manage their video content. Using the <video> tag allows for companies to more seamlessly put video content into their websites than would be possible using the technology of video sharing sites. Using the <video> tag also allows for your business to control playback and looping more accurately in line with the design of your business’ website.

(5) Video Backgrounds

Video backgrounds are on an upswing in popularity as video backgrounds have been shown to increase engagement, time on page, and conversions. Many platforms such as Facebook and Instagram are prioritizing video content and that is because of the positive effects on the metrics mentioned above. Video backgrounds can quickly communicate what your business is about. Video backgrounds can also help tremendously with branding and increase the number of visitors that return to your website. Video in general and particularly video backgrounds have been shown to increase the time that visitors stay on your site and increase the average order value for your website.


6 Ways Small Business Web Design Services Can Improve Your Website

Entrepreneurs always want to make a good impression on the guests who visit their website. You obviously won’t invite people to a cluttered house. This same truth is also applicable for your website. A website, which is comprised of clear messages and vibrant look, draws attention of a good number of visitors, than that of a cluttered website does.

According to a recent survey, users peer into your site and go through the pages. They will likely to read 20% of the words that appear in your page. Folks will stay sticking to your website if it showcases some effective call to actions and clear messages. However, website design is little bit tricky skill that takes time to master. Web designers must run ample of researches in order to meet the customers’ needs and requirements maintaining their budget.

How can you avail a perfect web design service?

While launching your website, make sure you are able to answer these questions positively. Can visitors swiftly navigate your website? Are they able to understand what you are dealing with? Or do you maintain competitive lower price rate with high-quality services?

If your answer comes up with a clear “No”, then you must work a little on the site to improve its layout and designs. An entrepreneur should not solely focus on content or design. It also needs to develop design, functionality and must be responsive. There are over hundred options to improve your web designing part. No matter your business is small or large, you must enhance its reach to grow your customer base.

Small business houses must be thinking about their budget and expenses while creating a vibrant website. If you are also concerned about your expenses, then you must stop worrying. A reputed web design and development company can provide you with a huge number of small business web design services. It not only improves your website look, also, makes it impressive and attractive.

Small tips and tricks to get a vibrant website –

Business owners should establish clear communication with the clients while launching websites. It is the easiest way to define how professional you are. However, here are some tips listed that can help you in developing a better website with an excellent design:

Select a simple design for your website –

Web design always embraces the simplest approach as well as gives importance to minimalism. A complex design won’t attract your folks, but, the clean and flat designs do. Today, brands are more into simple designs. Avoid stuffing complicated and long animations as well as stocky website images. Remember, a fancy site may slow down your site.

Include call-to-action –

Unless you introduce proper call-to-action to your website, your visitors won’t be able to know which pages to view. It is one of the strategies that give your users the directions to know what should be the next step. Your call-to-action buttons must be simple and informative.

Make it easier to communicate –

Sometimes, communicating with a website owner gets tougher. Hence, visitors leave the page and they switch to other sites as well. Well, to leverage this problem, you should provide your customers with proper contact information. The live chat option is much help for the visitors. Once you are able to understand your clients’ requirements, you will receive more benefits for your business.

Try to add some clickable banners to your site –

Make sure the banners or log in your website are clickable and they are linked back to the homepage. It makes your navigation system easier and lets your clients reach to their desired location in your website.

Enjoy a responsive design –

Do you know that maximum traffic to the website comes from mobile devices? Well, this visitors’ number increases with time. If your website is not ready for mobile browsers, then ask your web designer to make it as soon as possible. Responsive design will adapt to any device.


The Importance of Web Development and Website Design

In order for an e-commerce website to become successful, they have to be able to attract visitors. Once they have people coming to their site they have to be able to convert them into sales. This is a lot more difficult than people think and is almost never accomplished using a basic template and a domain name. It requires a combination of creative design, web development and online marketing to make an e-commerce website successful.

The Importance of Website Designing

A template is something that someone else has written. The user of the template has no control over the code that creates the website. There could be all sorts of things that are not needed or are not helpful in the coding. The template may not help with SEO techniques and that means that people will not be able to find it when they use the search engines.

A good website designer will create a custom website that is made for the business that is being offered. It will be able to help brand a website and it can help create a corporate identity that is needed for long term success. The web designer is capable of creating site that is visually appealing and functional. It will be a site that is safe and secure and that is easy to navigate.

Most importantly the website designer will be able to utilize the best SEO tools that are at hand. They will make a website more searchable. They will make sure that the website is able to rank highly on the search engines. This will translate into more visitors to the website.

In addition a web designer can target the right group of people with their SEO tools. The leading website design in agencies will be able to add parts that will attract the locals that are more interested in what the website is offering. The goal of targeting specific groups of people is to not only bring traffic to a website, but to bring traffic that can be converted into sales.

The Importance of Website Development

A good website is a living and breathing thing. It is something that needs to be able to grow and adapt to the changes that take place in the market. It’s not something that should remain static. A website that uses a template will be more difficult to adapt to the different market. A custom website can be one that is able to change

The website development will include the marketing of the website and the addition of new content. It will make sure that the website remains fresh and that it will be something that people want to return to. A stagnant website becomes boring and old. It is not something that is visited often. A website that is always changing becomes a destination. A destination will turn into revenue in the form of loyal customers.

The website should always be evaluated to see what is working and what is not. The possibility for the need of a website remodel or a branding revamping should be planned for. The marketing plan for the website should be considered for what is working and what is not. If some of the SEO tools are not having the right impact they can be adjusted. All of this is involved in the development of the website.

It is possible to have some success using a template for a generic e-commerce website. There are plenty of people that can claim they have done just this. There are more people that can talk about the success they have had using a custom website design paying attention to the idea of website development.


Basics of Web Design And Development

A website is highly essential for any business in these modern days. No matter to which segment the business belongs to, it needs a website for surviving the onslaught of cut-throat competition. A website makes communications easy between a customer and business. It is the first introduction of a business to the online audience and helps a business establish online identity and reputation. The need for creating a website has paved the way for the emergence of the concept of website design and development. An effective web design and development strategy leads to the creation of an impactful website.

Web Design:

Designing a website implies designing that part of your site which will be used by the customers. It includes concepts such as the appearance of the site, functionality, navigation etc. It emphasizes on making things easy for online visitors.

Web Development

Web development is that part which remains hidden from the viewers. It is the back-end which includes programming and interaction necessary for efficient functioning of the website. Web development ensures that your website is working effectively and also involves solving any problems that may arise during the use or maintenance of the site.

Once you have decided to create a website for your business, you must first get a domain name registered for your website. Domain name is unique and it should have appropriate keywords related to your industry. Following are the three types of websites.

1. E-commerce website
2. Community Forums and portals
3. Corporate or business website

After choosing a domain name, you must proceed to decide the type of website you wish to have. E-commerce websites are mainly used for selling online. Corporate or business websites are used to disseminate information. Based on your requirements you can decide on the kind of website you want. After deciding all the above things, you must begin the web development process. It commences with a requirement analysis after which Site Map has to be created to design the navigation as well as the look of the website.

With the use of tailor made templates, graphic designing, and image editing, you can design the basic look of your website. A database must be designed and developed so that you can upload content and images to your website. The last phase of web design and development includes lab testing. This is done to identify bugs in the website and rectify them before the site is available for viewers.

If you are not a technical person and still want to create a website for your business, it is perfectly fine. There are a number of companies offering web designing and development. They have a team of professional and experienced web designers and developers who work responsibly to deliver an ideal website that helps you attain your business goals.

Fusion Informatics is a software development company that offers website design and development services to clients across the world. Being in the industry for more than a decade it has set benchmark for other companies offering similar services.


The Ins and Outs of Responsive Web Design You Must Know About

What comes to your mind when you hear the word “responsibility.” Something that falls into your line of duties? Or, Tasks that you need to accomplish? Well, you might be thinking wrong here. If you break the word Responsibility – you will get two words. Response and Ability. So, responsibility is nothing but your ability to respond. Today, for a change, we will be talking about responsiveness of an inanimate concept. And that is – website responsiveness.

What is Responsive Web Design and Why Is It Important?

To explain simply, Responsive website design enables your website to adapt to different devices and their screen sizes. It can include all the devices that we use to browse the internet including mobile phones, laptops, desktops, tablets and more. However, most of the IT firms that provide responsive web design services don’t just go by the responsiveness approach. Rather, they have adapted the “mobile first approach.”

The reason being simple. Today, nearly 2.6 billion people use smartphones and by 2020, this figure will reach over 6 billion. If you want people to get an access to your website on their finger tips and want to interact with them on a personal level, you must provide them with a responsive website. So, before you approach a company to provide you with mobile responsive website development services, you must find out certain things.

  • Find out what devices your audiences use to access your website
  • Find out the amount of traffic on desktops vs tablets vs mobiles

Also, you should know that every website browser has its own mobile version and displays website differently. And as you need to create website that is responsive on all browsers, you need to get it designed accordingly.

Things to Mull Over Before Creating a Responsive Website Design

Before you go responsive with your website, you need to think about certain aspects and jot them down. If you are non-technical person, you might not know about it. So, here is some brief on it.

a) Website Dimensions

It is very important for the responsive website builder to understand that there is nothing like a standard website size. And as there are thousands of devices available in the market, the screen resolutions and sizes change quite often. The purpose of browsing a website depends on the situation. For example, if a user is looking for a tutorial, they might resort to the desktop. And if one is browsing through news, they might prefer to do it on the mobile.

You can explore Google Analytics to find out which web page size would suit your website and take a decision thereafter. Professionals offering responsive web design services may also be able to help.

b) Get At least 3 Layouts Designed

It is very important for the responsive website builder to understand that there is nothing like a standard website size. And as there are thousands of devices available in the market, the screen resolutions and sizes change quite often. The purpose of browsing a website depends on the situation. For example, if a user is looking for a tutorial, they might resort to the desktop. And if one is browsing through news, they might prefer to do it on the mobile.

For any responsive website design to work properly, it is important for it to have 3 layouts having different browser width. Take a look at some ideal sizes:

  • Small: Under 600 px – The way content can be seen on smartphones
  • Medium: 600px to 900px – The way content will look on tablets, netbook computers and tablets.
  • Large: More than 900px – The way content will look on PCs.

These layouts must have similar graphic and text features. However, these should be designed in such a way that the content can be displayed at its best on the devices. It is always advisable to scale down the page to fit small size.

Benefits of Responsive Web Design

Responsive website design renders advantages to businesses, designers, developers as well as users in the ways given below:

Fast development as cost-effective rates

It takes lesser time to make responsive web designs as compared to making a mobile app. And as we know, time is money. Get in touch with a company that provides mobile responsive website development services at competitive rates. Even if you have to spend more than what you would on creating two websites, it will save your finances spent on configuration, maintenance, and other upgradations.

Better Conversion Rates

Making your website responsive is not just about lessening the amount of bounce rate. It is about rendering a stable and interactive user experience across all devices. And once you do that, they are sure to keep coming back and bring the other users. If you have a website that looks professional on different platforms, your users will never get frustrated or go to your competitors.

Wrapping up

We thrive in the world of internet of things and virtual realities. So, the more the variety of devices, the more would be the need to make complex responsive web designs. If you want to meet with the accelerating demands of customers, it’s time you consider hiring a responsive website builder for your website.


SEO Web Design and Development Company

An SEO web design and development company takes up the assignment of creating attractive websites for promoting businesses online. Professionally created websites are effective tools to attract more customers to your businesses. Nowadays, you can find that these services are of high utility value in various fields including fashion, Ecommerce, education, finance, real estate and much more.

Benefit from the Premium Services of SEO Companies

Since the primary goal of any business establishment is to generate more traffic to the business, professional SEO companies develop websites accordingly. The sites will be developed in such a way creating a better brand image for you among the visitors. Comprehensive information regarding the products and services you offer will be provided clearly, so that the visitors are retained at your website and would very likely go on to become customers. Some other benefits your business can gain from an SEO web design and development company are:

o Save time and money
o Revenue generation on a large scale
o Quick communication with your customers and associates
o Attain lucrative business profile
o Worldwide brand recognition

Application of Innovative Techniques

An SEO web design and development company is the place where you can find designers, copywriters and developers putting together their skills to add effectiveness to their services. From creating visually appealing designs, to content development to website optimization – all services are carried out under a single roof. These professionals keep pace with the latest developments in the industry. Modern web technologies such as HTML, Flash, JSP, ASP, ASP.NET, Java Script, and FrontPage are incorporated in the services provided by these companies. In addition, through optimization of Meta tags, alt tags, content and design, your websites will be placed in the top ten pages of search engines including Google, AltaVista, MSN and others.

Moreover, an SEO web design and development company helps you extend your business relations and keep ahead of your competitors. With value-added services from such an entity, your business is bound to run smoothly and profitably.


Web Design And Development Service Providers

If you are looking for Web Designing services, your first step will probably be to search for “Web Designing services” on Google or another search engine. This will, of course, give you a wealth of options to choose from. Naturally, this makes your choice somewhat confusing. Which one will provide quality services? What if they turn out to be unreliable?

A professional website will allow you to:

o Deliver your message to thousands

o Keep up with the competition

o Provide information to customers and employees

o Offer 24 hour availability

o Improve customer Service

o Save time and money

Criteria to select Web Designing and Development service providers

Reliability

Check out whether the company is holding any international certification like ISMS or ISO 9001:14001.To implement these certifications companies have to maintain certain values and standards. So it is fair to say that the certified companies are reliable. Also standard companies will sign agreements like SDA or NDA before starting the work.

Judge the quality of services provided

There can be absolutely no compromises with quality. So it’s necessary to ensure the quality of the service provided by the company. Check the web sites they have designed and verify the efficiency of their work. Now you can proceed only if you like the quality of their work.

Compare prices

After checking the quality of the services provided by various companies, compares their prices. Then select the company which provides the best combination of outstanding quality plus an affordable price.

Work Capacity

After selecting the company you must contact them and get some details about their infrastructure like how many Web Developers they are having? How much work experience they are having? Etc.


Understand The Following Before You Begin Website Designing

Website Designing is a daunting task – isn’t it? Well, it is, but do you know that it can be easy? Want to know how? If yes, make sure you scroll down and understand the following points before you take your very first step. So, stop what you are doing and start with these basic points that are a must to understand for any sort of website designing and for its success. Let’s begin then.

What Is A Website?

Without wasting time, let’s come straight to the point. A website is a bundle of related web pages worked under a set domain name. It’s an online platform where you put up all your ingredients to attract strangers towards your offering. It’s a virtual world that connects you with the people around the world with no boundary.

What Is Website Designing?

Website Designing means a blend of elements such as good visual design, logo, theme, template, platform, content, hosting, domain and much more that help you create your online platform. Before you begin the designing part, identify your audience, understand their requirements and make your strategy accordingly to deliver them the same. And if you don’t have enough idea about all the above elements, make sure you hire a Website Designing Company that becomes your support and help you cross over all the barriers.

What Is Web Development?

Well, if you think after completing the designing part your work is over, wait, here’s a lot more to come. A website is incomplete without its programming or development. It is a broader term that complements your design and takes care of the user experience. You cannot take it for granted, as without it, there is no worth of your efforts.

Finished? Not Yet! What About Marketing?

Marketing is important; as it lets your customers know that you are available online to fulfill their needs. You need to take it seriously, as it brings you one step closer to your customers and helps you understand their needs for better results. It works as a salt in your dish and without it, your website seems tasteless and meaningless.

All the above points are more than just important for you to understand before you begin website designing. As in the absence of any of the above elements, your efforts get zero. If you think, you need professional support, go for it, as your investment in a good team today will bring benefits to you in the future.


Achieve Ultimate Online Success Through Professional Web Design and Development

There are lots of commercials on television pitching instant websites where you choose a theme, add your logo, some page content and you are ready to begin raking in the dough. Unfortunately it’s not that easy. Establishing a highly effective web presence is a lot more than a professional website theme and some content.

Complement your Vision with your Web Design and Development

A highly effective web presence that’s designed to engage targeted visitors, convert them into leads and buyers and promote viral sharing is what your web design and development should do. It is an important component but not all of what you must do to achieve success online. The type of web design and development must be matched to your conversion goals and will be considerably different for projects with a goal of eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships.

Blog and Sales Page Web Design and Development that Works with Social Media Marketing

Restricting your web presence to content available only on your website excludes a much larger market of social media users who could be joining your list, ordering goods and sharing your information from a Facebook fan page or sales landing page. Experienced business people and entrepreneurs recognize the value of an effective profile and presence in such social media sites as Facebook, Twittler, YouTube and LinkedIn for BTB connections. Entering content in a blog optimized with critical keywords and phrases your market is searching, allows you to reach a sizable market who finds and explores your content where they can become loyal leads and customers.

There is also a huge predominantly untapped market of people who would rather access the internet through mobile devices such as smart phones and tablets. A mobile friendly conversion of your website permits them to easily search and find your information, order your merchandise, bookmark and share. This trend is on the verge of exploding and competition is minimal at this time. An alternative is responsive web design and development that automatically adjusts the size and display of your content to fit the device where it is viewed.

Strategies for Effective Email Marketing Conversions

An important component of your internet presence is your email marketing strategy and the design of an HTML template that frames your eNewsletters and single message mailers. What many business owners do not recognize is that the majority of earnings come through your list as regular mailings and autoreponders that move serious prospects and buyers further into your marketing funnel where conversions are more likely.

Communicating your Brand Identity through Web Design and Development

As you reach out to a great deal more of your market via website design and development for your website, blog, Facebook fan page, mobile marketing devices and email marketing, think about the value of your brand identity. Is there a coordinated appearance and sense which is uniquely yours – something that includes your logo, colors, artwork and content which mirrors your mission, purpose, market, credibility and integrity? Do you make it painless for visitors to find your social media presence and subscribe to your eNewsletter list? Only a professional web design and development company can meet this goal. If you assume you can copy design components of an instant website theme to use on sales pages, Facebook fan pages plus a blog, you would be violating terms and conditions that prohibit your use of copyrighted artwork in other projects. Website Design and Development

An essential aspect of highly effective website design and development is the positioning and formatting of elements and just how they display on the screen. Obviously, this will be rather different based on the monitor resolution and device where your content is viewed. Typically, vital elements such as headlines, main video and subscription forms should be located toward the top and above the fold for websites, laptops and tablets. The design should be engaging, easy to follow with ample white space around content elements. Website navigation and footer should be consistent on every page with web conversion design components that decrease scrolling without restricting crucial content. The content should be arranged in a logical order ending with an effective call-to-action that is clear, easy and persuasive.

Experience Outstanding Online Results with a Professional Web Developer

You may save money if you hire a novice to develop your internet presence, but do you really want to put your future in the hands of an unproven firm? In a field where skill and expertise will determine your results, you can easily be throwing away good money and wasting valuable time without access to the right professionals. Instead of watching the money roll in to your bank account, you’ll experience aggravation and disappointment as your website sits among countless other non-producing websites in cyberspace. An investment in professional web design and development together with marketing strategies based on trends and proven practices, enables you to achieve a level of online success that can change your results and change your life.

Ruth Kuttler, eBusiness Expert and Marketing Strategist

Since 1999, Ruth Kuttler of WEBPUZZLEMASTER has helped entrepreneurs and businesses to dominate their marketplace through innovative web design and development, and branding and marketing based on current trends and proven practices. Our one stop services are designed to give clients a powerful online presence and marketing edge for achieving record online growth.


Stereotypes About Website Design That Aren’t Always True

Technologies are becomes more advanced and businesses goes to live on technologies. Many clients who are not aware of website design technologies but heard so many things about websites and their technologies used to develop. Because of heard things, they collect some knowledge about website design they made some perceptions or stereotypes which is not true at all. It’s a matter of facts that People who does not belongs to the community whatever it is have made some Stereotypes based on facts that is irrelevant and most of them is false. While few things they saw or listen may be correct at that time in some specific conditions.

Here we list out some most common stereotypes really encountered with our customers and from people around us:

• A Website designer is a Programmer – It is the most common stereotypes of people from our surroundings they think that website designer is a good programmer. Many students are also confused they thought to be a website designer or a developer need to be a good programmer which is not true. Here, I want to clear that, a website designer have some primary knowledge of programming so that they can enable to get through with database in backend.

• Expensive = Good – Generally perceptions about website designer is if service cost is expensive then work would be good and more qualified or they cost cheaper than they are not good or not skilled but it is not true completely. A talented and qualified web developer may be charged low but produce an outstanding work. Here, prediction of quality work is depend on the rated charged by web developer means customer thought that more you pay, the best work we get. But remember neither expensive is good nor cheaper is less skilled so, choose wisely on their past working experience.

• Lack of Social Skills – The fact is web designers are get involved in work much deeper so that they have not time to take care of his appearance and to talk with others. Because of work they loved to live alone and this will lead them to introvert personality and their appearance would be disappointing others wearing jeans, t-shirts, messy hair and spectacles. However, we live in the world where your appearance says a lot to others, web designers need to careful about his image.

• Male Designers are better – Female web designers are not considered as good as male web designers. The concepts behind that is they are always tend to keep away from machines and also we thought that females are not capable in grasp the technologies as fast as males. But, with the time female web designers are also leaving their footprint to the industry as a one of the best web designer but still they are few in counting. Personally I barely saw a woman in the web design industry while I worked in three different companies.